30 years ago, few people outside of PCA believed that downtown had the potential to be the emerging live/work/play urban center it is today. It was a core belief of longtime PCA President Barry Starr that energized public spaces were an essential ingredient for an activated downtown. It was Starr who, after the City of Phoenix obtained the prime acreage in an unusual three-way land swap, urged Mayor Paul Johnson to turn the underserved parcel into a signature city park. The park is named for Horace Steele, a local businessman who donated $2.5 million to construction costs. The park opened in 2001 and today hosts many large events like Arizona Strong Beer Festival, My Nana’s Salsa Festival, Phoenix Pride, Fabulous Fourth and debuting in 2017, Lost Lake Festival.
"As a long time member of Phoenix Community Alliance, it is especially gratifying to see how diverse the revitalization and development projects are in the Central Phoenix Corridor. The heart of Phoenix is alive and well".
"PCA is striving to complement city - building with community building...bringing in new voices - residents, neighborhoods, and businesses large and small - for a stronger, more inclusive alliance of the Phoenix community".
"I would never consider dropping my membership".
"I have been honored to be involved as an Executive Board member of the PCA for over 20 years. Our organization has been in the trenches to help promote Downtown Phoenix as a destination area where people can live, work and play. If you are a stakeholder in downtown Phoenix I urge you to get involved with the PCA organization as this is the organization that is at the pulse of all the downtown activities of development, marketing, cultural and business development. As the Chairman of the Central City planning and development committee I am so excited about the future of downtown and can't wait to be a part of the next 20 years of Downtown Phoenix Transformation!!"
"During central Phoenix's "lean times," the Phoenix Community Alliance focused on city-building to help fill-in key puzzle pieces like the Arizona Center, Convention Center, downtown and midtown high-rises, Steele Indian School Park, light rail, and the presence of higher education, among others. After the Great Recession and the current revitalization cycle, PCA is striving to complement city-building with community building... bringing in new voices – residents, neighborhoods, and businesses large and small – for a stronger, more inclusive alliance of the Phoenix community".