Strategic Plan (2004)

In the late 90s and early 00s, as “masterplanned” communities were popping up all around the Valley,

PCA leadership decided it was time for Downtown Phoenix to have a master plan of its own.

Description:

In the late 90s and early 00s, as “masterplanned” communities were popping up all around the Valley, PCA leadership decided it was time for Downtown Phoenix to have a master plan of its own. For two years, Jerry Colangelo, Marty Shultz, Don Keuth and others developed a plan for downtown that was both adoptable and executable. The plan was more than big buildings; the vision document detailed how art, sports, public parks and activated streets could bring diversity and excitement to our urban center. Many of the positive changes that have occurred in downtown over the last decade-plus—including CityScape and ASU Downtown–can be traced back to that strategic plan. Today, PCA is once again taking a leadership role in drafting a new strategic plan for our city.