In the late 90s and early 00s, as “masterplanned” communities were popping up all around the Valley, PCA leadership decided it was time for Downtown Phoenix to have a master plan of its own. For two years, Jerry Colangelo, Marty Shultz, Don Keuth and others developed a plan for downtown that was both adoptable and executable. The plan was more than big buildings; the vision document detailed how art, sports, public parks and activated streets could bring diversity and excitement to our urban center. Many of the positive changes that have occurred in downtown over the last decade-plus—including CityScape and ASU Downtown–can be traced back to that strategic plan. Today, PCA is once again taking a leadership role in drafting a new strategic plan for our city.
"As a long time member of Phoenix Community Alliance, it is especially gratifying to see how diverse the revitalization and development projects are in the Central Phoenix Corridor. The heart of Phoenix is alive and well".
"PCA is striving to complement city - building with community building...bringing in new voices - residents, neighborhoods, and businesses large and small - for a stronger, more inclusive alliance of the Phoenix community".
"I would never consider dropping my membership".
"I have been honored to be involved as an Executive Board member of the PCA for over 20 years. Our organization has been in the trenches to help promote Downtown Phoenix as a destination area where people can live, work and play. If you are a stakeholder in downtown Phoenix I urge you to get involved with the PCA organization as this is the organization that is at the pulse of all the downtown activities of development, marketing, cultural and business development. As the Chairman of the Central City planning and development committee I am so excited about the future of downtown and can't wait to be a part of the next 20 years of Downtown Phoenix Transformation!!"
"During central Phoenix's "lean times," the Phoenix Community Alliance focused on city-building to help fill-in key puzzle pieces like the Arizona Center, Convention Center, downtown and midtown high-rises, Steele Indian School Park, light rail, and the presence of higher education, among others. After the Great Recession and the current revitalization cycle, PCA is striving to complement city-building with community building... bringing in new voices – residents, neighborhoods, and businesses large and small – for a stronger, more inclusive alliance of the Phoenix community".
"To me, the most valuable part of becoming a member of the PCA family has been the ability to expand my network among some of the true go-getters in Phoenix. Being surrounded by like-minded entrepreneurs and leaders constantly inspires me to work harder and grow my business. The right connections are the most precious tool an entrepreneur has, and PCA does a superb job at fostering those connections between its members."
“Having spent time in most of the major cities on the right coast and the left coast and having lived in 13 states, I feel compelled to point out that nowhere else in my travels have I found an organization as fundamentally influential yet highly accessible as the PCA (Phoenix Community Alliance). To find an organization made up of civic, government and business members genuinely listening to each other and working together in meaningful and tangible ways for the betterment of the community at large is a rare and special thing. As a downtown resident and commercial real estate broker, I am hugely grateful for the opportunity to have my voice heard on committees shaping the near and long-term future of downtown Phoenix and I appreciate what PCA does to afford me access to decision makers who are influencing what's coming and for facilitating my understanding as to the reasons why.”